its giving

Its giving means something has a vibe or aesthetic you can clearly “clock,” usually followed by what vibe, like its giving 90s or its giving main character. It started as a playful way to describe style and attitude, then got adopted everywhere because saying “it’s giving vibes of X” is faster than doing a whole sentence. Quick roast, it also sometimes gets used when people just want you to agree with them without explaining why. (knowyourmeme.com